Raise Your Acne IQ
Insight
Acne is frustrating for many reasons. And so much of the “wisdom” you’ll find on how to treat it, is based on SkinTok solves rather than science.
Context
Differin Gel contains the most effective acne retinoid you can get without a prescription to clear and prevent acne.
Idea
Raise your Acne IQ with Differin. Raise your Acne IQ with Differin. In this campaign, Differin debunks unscientific acne myths circulating on the Internet while also educating individuals about what sets Differin apart.
The UGC content was shot internally and was inspired by real skin myths that we found on social. Not only did we shoot the content ourselves, but we also acted in it (I'm the lady with the tomato 🍅✨).
Team
CCO: Samira Ansari / ECD: Megan Penmann / CD CW: Shannon Murphy / ACD AD: Allison Navon / SR. AD Emily Stetzer / Design: Melatan Riden and Limber Zhang / Production: Miriam Franklin, Jennifer Fortune and Matt Onorato