Snapside Down
Press - Adweek
Context
Brushing your teeth with an open tap wastes up to 4 gallons of water.
Insight
Closing the faucet is as simple as turning the direction of your cell phone.
Idea
Create Snapchat's first upside down ad to show users how simple it is to turn off the tap.
Results
We reached over 13 million people in 72 hours and got them talking about how to save water.
Team
ECD: Gloria de la Guardia / SR. AD: Allison Navon / SR. CW: Julian Cohen & David Dominguez