Sonic Tot Drop
Challenge
After a very serious 2020, how do we create a lighthearted way to celebrate the New Year with our fans?
Idea
Drop 2020 like it’s tot with the first ever, Facebook Live Sonic Tot Drop.
Results
With a $0 dollar production budget, and no paid support, our work performed +266% above benchmark with 42K unique viewers and 46.4K video views.
First, we promoted the Tot Drop event with this “breaking news” video cross platforms. And for the big finish - or should I say small - we finally dropped the tot ending with a spud-tacular celebration.
The Spud-tacular Finish (skip to the last 10 seconds)
And now for the not-so humble brag…And now for the not-so humble brag…see our favorite comments below. Someone even said we were better than J-Lo.
Team
CCO: Rob Lenois / GCD: Kyle Arango / ACD AD: Allison Navon / ACD CW: Jessica Lomasson / AD: Alex Bohner / CW: Dylan Guy / Creator: Joseph Kim / Creator: Shellie Sampson