Closer To Home Challenge
Press - Little Black Book
Insight
Couples avoid talking about their finances at all costs. Even when it comes to buying a home together.
Challenge
How do we show the importance of the “money talk” and that Chase Home Lenders can help?
Idea
We created the “Closer to Home challenge” which tested couples’ knowledge of one another. The twist? In order to get closer to home, our unsuspecting couples had to answer taboo financial questions that hit close to home too.
Teaser videos drove to the hero video.
Set Design
Our set is an artistic interpretation of a neighborhood and our main focal point is a front door which represents our dream home. In order to get “Closer to Home” our contestants had to make it through the pathway to reach the front door. We kept our set stylistically minimalistic and incorporated shades of our Chase blue which helped keep the environment warm and inviting.
Team
CCO: Rob Lenois / CD: Kyle Arango / SR. AD: Allison Navon / SR. CW: Jessica Lomasson / Director: Carrie Stett