What The Snack
🏆 New Biz Win
Insight
Consumers are increasingly thoughtful about what they put in their bodies. But when it comes to snacking, most people will throw health-related reasoning out the window to snack on something delicious.
Challenge
How do we prove that Simple Mill's snacks, made with only nutrient-dense and clean ingredients, can taste just as good (some would say even better) as the leading snack brands?
Idea
Crafted with delicious, unexpected better-for-you ingredients that'll leave you saying, WHAT THE SNACK.
Team
CCO: Samira Ansari / ECD: Megan Penmann / CD: Shannon Murphy / ACD AD: Allison Navon / SR. CW Zach Stoner / Design: Melatan Riden, Limber Zhang, Iggy Hervas, & Alexandre Correa / Production: Miriam Franklin, Jason Guzman and Samantha Berry