The 257-Year Calendar
Cannes Lions - Silver / Print & Publishing
Anthem Awards - Bronze / Diversity, Equity & Inclusion
Press - Campaign
Context
According to the World Economic Forum, it’ll take 257 years to close the economic gap between women and men. PNC Bank created Project 257, an initiative to invest more in women business-owners, to close the gap in this lifetime.
Idea
PNC needed to galvanize support for the project internally so that every bank leader understood they were part of the solution. So we created the 257-Year Calendar, a calendar that goes 257 years into the future and shows the milestones civilization is predicted to achieve before we close the economic gap between women and men.
We hope our calendar reminds bankers that they have the power to stop the insanity and shorten the timeline.
Team
CCO: Samira Ansari / CD CW: Shannon Murphy / ACD AD: Allison Navon / Design: Melatan Riden, Limber Zhang, Joyce Shi, Iggy Hervas, Elena Woznick & Alexandre Correa / CD CW: Jeff Good / Production: Sarah Manna, Matt Onorato
